Category
Social Media Management
Blogs, Newsletters, and Other Things You Need but Don't Have Time For
> I need a newsletter. I need to get a blog post up! How many times have you said that...Take This workshop →Being a Person Online
If I had to sum up my entire marketing and social media strategy in one sentence it would be "Be...Read post →Customer Service on Social Media
Social media is one of the best tools for relational marketing because it's a place where you can interact with...Read post →Firefighter Health and Safety Campaign
In March my client and fellow union woman Barb Maynard came to me with a health and safety campaign for...Read post →How to Talk About Caitlyn Jenner
It's a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content...Read post →How to Promote a TV Special
I was recently asked what my thoughts would be on the lead up to a client having a comedy special...Read post →If I Had a Manifesto, This Would Be It
One of the reasons social media marketing is so easy, is that if you have a good brand, and you...Read post →It's Time to Take the Internet Seriously
Since I started consulting back in May, I have met a disproportionate number of otherwise mature, competent professionals who allow...Read post →McDonald's vs. Taco Bell: Social Media Showdown
So many large companies are treating social media as if it were a little brother to traditional media. Right now...Read post →Meet Your Brand: How To Make Branding a Priority
When working with organizations on branding, I like to think of the brand as a person. This, of course, goes...Read post →What is Relational Marketing?
A lot of people are familiar with relationship marketing, if not by name, then by practice. The core concept of...Read post →SAG-AFTRA Merger - Social Media
The SAG-AFTRA merger is the single best community management/social media experience of my career to date. For more than 50...Read post →SEO: What Works and What Doesn't (Spoiler: Cheating Doesn't)
If I had an "I told you so" dance, it would look like this blog. If you haven't noticed, I'm...Read post →Social Media Challenge 1: The First Step Is Admitting You Have a Network
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 3: But What Should I Post?
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 2: How to Make a Social Media Calendar
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 4: The Final Frontier
Tone. It's something that even professional social media teams will struggle with. You may remember the controversial SpaghettiOs tweet from...Read post →Social Media Livetweet
This is a transcript of a Social Media Training Livetweet that my friend Suwalee and I did. Suwalee Social media...Read post →Social Media is a Party, Not a Platform
In my blog about being a person online (click here to read it), I mentioned the party analogy I had...Read post →Social Media Management Case Study: Targeted Attack
As much as we try to please all of the people all of the time, there may come a point...Read post →Case Study: Transparency
Problem: Analysis shows that customers feel the organization is hiding something, or may be dishonest. Solution: Increase transparency. As an...Read post →What is a Call to Action?
If you have experienced an issue with getting your fans and followers to participate with your page, you may need...Read post →Why I Blog, And Why You Should Too
One of the reasons I blog is because copywriting is a service I offer*, but this isn't the only reason...Read post →Why You Should Never Automate Your Social Media
When we're searching for a social media manager, it can be difficult to tell what's useful, what's necessary, and what's...Read post →Why Your Memorial Day Post Was Offensive, and How You Can Fix It
I've talked about tone on this blog before, specifically here, in week four of my Social Media Challenge. It can...Read post →