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11 Tips for Your Small Business to Create Social Impact
To help you identify simple steps to take for your small business to create social impact, we asked our Benefit Corp community and other business leaders this question for their best insights. From living by example to focusing on individuals, there are several tips that small business owners could follow to make a meaningful impact in the communities and beyond.Read Article →Feedback and You: 5 Tips for Growing Trust Strategically
As nonprofit workers, we are here to make a difference. To do so, we must work with our service populations hand in hand. No amount of training or education will be able to take the place of lived experience, which is why it is such an essential ingredient in lasting success.Read Article →Toxic Masculinity and Non-Binary Identity
Toxic masculinity is the self-destructive commitment to an archaic caricature of men and male-ness. It’s predicated on the glorification of violence, a lack of introspection, and the cruel rejection of anything womanly, even and especially in one’s self. It associates femininity with weakness, and it is a particularly virulent form of internalized misogyny that kills people.Read Article →How Much Should I Pay A Freelancer?
Note: The numbers in the below have been updated for 2020. In my work I find myself talking to a...Read post →Being a Person Online
If I had to sum up my entire marketing and social media strategy in one sentence it would be "Be...Read post →Customer Service on Social Media
Social media is one of the best tools for relational marketing because it's a place where you can interact with...Read post →Designer as Steward
Every person who works in design should read The Design of Everyday Things by Donald Norman. It doesn't matter if...Read post →Cultivating a Blogging Voice
It's ironic. We went to four (or five, or ten) years of college to learn, in part, how to write...Read post →How To Be a Trans Ally at Work
We all want to be progressive employers - after all, not only is it good for us as human beings...Read post →How to Hire a Social Media Manager
If you’re reading this, you are probably looking for a social media manager, or you’ve been told by someone that...Read post →How to Talk About Caitlyn Jenner
It's a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content...Read post →In Praise of Smallness
When I was a young woman, I had a side business where I made clothes and accessories by hand. I...Read post →If I Had a Manifesto, This Would Be It
One of the reasons social media marketing is so easy, is that if you have a good brand, and you...Read post →Interview with the Digital Doctor
Today's post is an interview with a fellow relational marketer and solopreneur, the Digital Doctor. First off, how should people...Read post →It's Time to Take the Internet Seriously
Since I started consulting back in May, I have met a disproportionate number of otherwise mature, competent professionals who allow...Read post →McDonald's vs. Taco Bell: Social Media Showdown
So many large companies are treating social media as if it were a little brother to traditional media. Right now...Read post →Moving On from Open Signal and | What's Next
A little over two years ago, I came to Portland’s community media center to start a membership program. The work...Read post →Meet Your Brand: How To Make Branding a Priority
When working with organizations on branding, I like to think of the brand as a person. This, of course, goes...Read post →Prices of Groceries at Three Major Markets
Food is kind of a big deal in my house. While the majority of Americans spend less than 10% of...Read post →SEO: What Works and What Doesn't (Spoiler: Cheating Doesn't)
If I had an "I told you so" dance, it would look like this blog. If you haven't noticed, I'm...Read post →Social Media Challenge 1: The First Step Is Admitting You Have a Network
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 3: But What Should I Post?
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 2: How to Make a Social Media Calendar
Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make...Read post →Social Media Challenge 4: The Final Frontier
Tone. It's something that even professional social media teams will struggle with. You may remember the controversial SpaghettiOs tweet from...Read post →Social Media is a Party, Not a Platform
In my blog about being a person online (click here to read it), I mentioned the party analogy I had...Read post →Social Media Management Case Study: Targeted Attack
As much as we try to please all of the people all of the time, there may come a point...Read post →Case Study: Transparency
Problem: Analysis shows that customers feel the organization is hiding something, or may be dishonest. Solution: Increase transparency. As an...Read post →The Glory of Whitespace
Don't give your user more information than they need. Read post →What is a Call to Action?
If you have experienced an issue with getting your fans and followers to participate with your page, you may need...Read post →What you get when you hire a freelance digital marketing consultant
1. An expert. If you are a small organization, you are probably wearing a lot of hats. Your full-time employees...Read post →Why I Blog, And Why You Should Too
One of the reasons I blog is because copywriting is a service I offer*, but this isn't the only reason...Read post →Why You Should Never Automate Your Social Media
When we're searching for a social media manager, it can be difficult to tell what's useful, what's necessary, and what's...Read post →Why You Need an English Major
Hey everybody, guess what my degree is in? Don't worry, I'm not biased towards the superior communication skills of those...Read post →Why Social Media?
Social media is everywhere these days, but many organizations have trouble navigating the constantly changing landscape of this new and...Read post →