Category
Engagement Marketing
Being a Person Online
If I had to sum up my entire marketing and social media strategy in one sentence it would be "Be...Read post →Customer Service on Social Media
Social media is one of the best tools for relational marketing because it's a place where you can interact with...Read post →In Praise of Smallness
When I was a young woman, I had a side business where I made clothes and accessories by hand. I...Read post →How to Promote a TV Special
I was recently asked what my thoughts would be on the lead up to a client having a comedy special...Read post →If I Had a Manifesto, This Would Be It
One of the reasons social media marketing is so easy, is that if you have a good brand, and you...Read post →Interview with the Digital Doctor
Today's post is an interview with a fellow relational marketer and solopreneur, the Digital Doctor. First off, how should people...Read post →It's Time to Take the Internet Seriously
Since I started consulting back in May, I have met a disproportionate number of otherwise mature, competent professionals who allow...Read post →Moving On from Open Signal and | What's Next
A little over two years ago, I came to Portland’s community media center to start a membership program. The work...Read post →What is Relational Marketing?
A lot of people are familiar with relationship marketing, if not by name, then by practice. The core concept of...Read post →SAG-AFTRA Merger - Social Media
The SAG-AFTRA merger is the single best community management/social media experience of my career to date. For more than 50...Read post →Should You Be Livestreaming?
Yes. Livestreaming is so easy and so accessible, to organizations as well as the people they serve. If your organization...Read post →SEO: What Works and What Doesn't (Spoiler: Cheating Doesn't)
If I had an "I told you so" dance, it would look like this blog. If you haven't noticed, I'm...Read post →Social Media Management Case Study: Targeted Attack
As much as we try to please all of the people all of the time, there may come a point...Read post →Case Study: Transparency
Problem: Analysis shows that customers feel the organization is hiding something, or may be dishonest. Solution: Increase transparency. As an...Read post →The Family Timeline - An African Stage Play
Fall 2014 I got the opportunity to work with local playwright George Faux on his production of The Family Timeline...Read post →Why Your Memorial Day Post Was Offensive, and How You Can Fix It
I've talked about tone on this blog before, specifically here, in week four of my Social Media Challenge. It can...Read post →Why Social Media?
Social media is everywhere these days, but many organizations have trouble navigating the constantly changing landscape of this new and...Read post →