Category
Social Media Campaign Analysis
Being a Person Online
If I had to sum up my entire marketing and social media strategy in one sentence it would be "Be...Read post →Firefighter Health and Safety Campaign
In March my client and fellow union woman Barb Maynard came to me with a health and safety campaign for...Read post →How to Talk About Caitlyn Jenner
It's a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content...Read post →McDonald's vs. Taco Bell: Social Media Showdown
So many large companies are treating social media as if it were a little brother to traditional media. Right now...Read post →Social Media Management Case Study: Targeted Attack
As much as we try to please all of the people all of the time, there may come a point...Read post →Case Study: Transparency
Problem: Analysis shows that customers feel the organization is hiding something, or may be dishonest. Solution: Increase transparency. As an...Read post →Why Your Memorial Day Post Was Offensive, and How You Can Fix It
I've talked about tone on this blog before, specifically here, in week four of my Social Media Challenge. It can...Read post →