Blog Archive

It's ironic. We went to four (or five, or ten) years of college to learn, in part, how to write...

I was recently asked what my thoughts would be on the lead up to a client having a comedy special...

As much as we try to please all of the people all of the time, there may come a point...

Action Works, a business services firm in Los Angeles wanted to return to the original version of their logo for...

So many large companies are treating social media as if it were a little brother to traditional media. Right now...

<strong>Problem:</strong> Analysis shows that customers feel the organization is hiding something, or may be dishonest. <strong>Solution:</strong> Increase transparency. As an...

I am not a lawyer. I couldn't even play one on TV, no one would believe it. However, this is...

Sometimes a client has an ad they need to have updated, but they don't have the original file. If the...

Aldo, who blogs at <a href="http://whathadhappa.wordpress.com/">What Had Happa</a> happened to see my face icon, and ordered one for himself. As...

Sometimes clients want the same elements over and over again, which is when it's a good idea to make your...

Food is kind of a big deal in my house. While <a href="http://www.npr.org/blogs/money/2012/06/08/154568945/what-america-spends-on-groceries">the majority of Americans spend less than 10...

A lot of people are familiar with relationship marketing, if not by name, then by practice. The core concept of...