Creating A Corporate Ad Style

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Part of corporate branding is ensuring that your imagery is iconic so that even without your logo or name anywhere, people know your work. That can range from only using a certain color┬ápallet, to recurring shapes, themes, fonts and the like. Corporate branding can change frequently, or remain the same for decades. That’s all determined by the core brand values.

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After a corporate style is established, the theme can be varied slightly…

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… or significantly

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to suit the needs of the moment.

A uniform brand image across multiple locations and platforms is important for building brand credibility, trustworthiness, and customer loyalty over time.