Marinaforhire.Com Redesign

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I’ve long felt that the current site layout is too crowded and complicated, but I’ve been too busy to tackle a redesign. I’m not any less busy now, in fact quite the opposite, but I couldn’t take it any more. A couple of days ago over lunch I sketched out some ideas for what a […]

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Social Media Management Case Study: Targeted Attack

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As much as we try to please all of the people all of the time, there may come a point when a company or organization finds themselves the subject of a targeted attack. This is a tactic used by activists, usually as part of a larger campaign. The basic structure of a targeted attack starts […]

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Logo Reconstruction: Action Works

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Action Works, a business services firm in Los Angeles wanted to return to the original version of their logo for an upcoming redesign, but they only had a scan of an old fax with the logo on it. Everything else had been lost; the logo was made before digital back-ups were industry standard. I assured […]

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Ad Correction, The Parking Place

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Sometimes a client has an ad they need to have updated, but they don’t have the original file. If the version they do have is print quality, the information can be updated within a reasonable facsimile of the original by font and color matching. In this case, the client had a new special that they […]

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Face Icon for Aldo

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Aldo, who blogs at What Had Happa happened to see my face icon, and ordered one for himself. As usual, we started with a photograph. and sketched over it \ until I came to something I could import into Illustrator The sketching process takes several days.

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Prices of Groceries at Three Major Markets

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Food is kind of a big deal in my house. While the majority of Americans spend less than 10% of their income on groceries, we spend closer to 15, although it used to be more. A couple of years ago, seeing how much we spent on food and how much we threw away, we started […]

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Creating A Corporate Ad Style

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Part of corporate branding is ensuring that your imagery is iconic so that even without your logo or name anywhere, people know your work. That can range from only using a certain color┬ápallet, to recurring shapes, themes, fonts and the like. Corporate branding can change frequently, or remain the same for decades. That’s all determined […]

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Making a Palm Tree Icon from Scratch

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Sometimes clients want the same elements over and over again, which is when it’s a good idea to make your own icon pieces. Living in Southern California, the palm tree and the sun are a favorite theme. I started by sketching whatever came to mind over several days. This one is my favorite, but it […]

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Columbus Gay Bar Directory Logo and Copy-Edit

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Columbusgaybars.com, is an online directory of all the gay bars in Columbus, Ohio; past, present and future. The site needed a new logo and some copy editing on their About page. For the logo, I wanted something that would follow the line of the existing list layout, which is minimalist and rectangular. Since the site […]

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Ad Correction: The Parking Spot

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Sometimes a client has an ad they need to have updated, but they don’t have the original file. If the version they do have is print quality, the information can be updated within a reasonable facsimile of the original by font and color matching. In the case of this ad, the name of the LLC […]

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