Firefighter Health and Safety Campaign

clickthrough

In March my client and fellow union woman Barb Maynard came to me with a health and safety campaign for Los Angeles firefighters. The team was under a deadline, as the County was threatening to move forward on installing untested high-output radio towers on more than 160 fire stations and lifeguard towers. Laws that prevented […]

Read »

Why You Should Never Automate Your Social Media

20150707video

When we’re searching for a social media manager, it can be difficult to tell what’s useful, what’s necessary, and what’s good for our business. It’s easy to get overwhelmed looking at the range of services that are offered and the prices being asked for what seems really simple: engaging with users on social media networks […]

Read »

How to Talk About Caitlyn Jenner

CJenner2_crop

It’s a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content calendars, and as a professional I can tell you that it’s a good habit to cultivate. Using current events, especially ones that are relevant to your industry or your market is a real crowd-pleaser. You […]

Read »

The Family Timeline – An African Stage Play

The Family Timeline - Final Cover

Fall 2014 I got the opportunity to work with local playwright George Faux on his production of The Family Timeline, an African stage play written entirely in English Creole, which, unlike French Creole, is easy for English speakers to understand. I always talk about how great my clients are, and George is no exception. He […]

Read »

Why Your Memorial Day Post Was Offensive, and How You Can Fix It

petco_problematic_crop_featured

I’ve talked about tone on this blog before, specifically here, in week four of my Social Media Challenge. It can be a tricky thing, especially around matters of significant cultural weight. This last Memorial Day, I took the opportunity to select some of the best and worst performers from my timeline. Holidays like Memorial Day […]

Read »

Meet Your Brand: How To Make Branding a Priority

Fast Food Restaurant Employee

When working with organizations on branding, I like to think of the brand as a person. This, of course, goes back to my philosophy of being a person online, but it also makes branding easy for people to keep in mind when they’re doing other things. When you’re interacting with your network, it’s difficult to […]

Read »

Social Media Challenge 4: The Final Frontier

Photo courtesy of Sean McCabe www.ulation.com

Tone. It’s something that even professional social media teams will struggle with. You may remember the controversial SpaghettiOs tweet from Pearl Harbor Day last year. Their intentions are all in the right place, but something just seems off about that joyfully patriotic little O. Many people perceived the message to be condescending. This is a […]

Read »

Social Media Challenge 3: But What Should I Post?

Photo courtesy of Sean McCabe www.ulation.com

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Can you believe that it’s week 3 already? Time sure does fly when you’re tackling a rewarding and interesting challenge. Last week […]

Read »

Social Media Challenge 2: How to Make a Social Media Calendar

Photo courtesy of Sean McCabe www.ulation.com

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Welcome to challenge two of the four part social media challenge. Last week we picked our network and played with it, so […]

Read »

Social Media Challenge 1: The First Step Is Admitting You Have a Network

future

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Welcome to 2014 everyone! Chances are, you, like me, have a brand new collection of goals, and as a communications professional, I […]

Read »