Social Media Challenge 3: But What Should I Post?

Photo courtesy of Sean McCabe www.ulation.com

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Can you believe that it’s week 3 already? Time sure does fly when you’re tackling a rewarding and interesting challenge. Last week […]

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Social Media Challenge 2: How to Make a Social Media Calendar

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Welcome to challenge two of the four part social media challenge. Last week we picked our network and played with it, so […]

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Social Media Challenge 1: The First Step Is Admitting You Have a Network

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Welcome to 2014 everyone! Chances are, you, like me, have a brand new collection of goals, and as a communications professional, I […]

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The Glory of Whitespace

          Don’t give your user more information than they need.          

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In Praise of Smallness

When I was a young woman, I had a side business where I made clothes and accessories by hand. I paid $300 a month for an 8×12 room, and my workspace was a plywood board that had a former life a modular shelf whose shelving unit was no longer with us. At the time, I […]

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It’s Time to Take the Internet Seriously

fingers writing a blog on a keyboard

Since I started consulting back in May, I have met a disproportionate number of otherwise mature, competent professionals who allow the fate of their organization to lie squarely in the hands of a summer intern. A depressing number of businesses leave an increasingly important component of their branding and marketing strategy up to unpaid or […]

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Customer Service on Social Media

Social media is one of the best tools for relational marketing because it’s a place where you can interact with your community in a casual setting. I’ve talked about the basics of social media on here before (click here for a transcript of my ‘Basics of Social Media live-tweet event), but I have yet to […]

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Designer as Steward

a muted, soft focus picture of a blueprint

Every person who works in design should read The Design of Everyday Things by Donald Norman. It doesn’t matter if you are not “a designer,” what matters is that you are working to make something people will use. By the time I got to the book, the 1988 text, even updated, felt old and the […]

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Social Media is a Party, Not a Platform

office worker wearing a party hat and sitting next to a mylar baloon

In my blog about being a person online (click here to read it), I mentioned the party analogy I had been using to explain social media and social media management, an analogy I still use to explain complex strategy to my clients today. This blog is an outline of that concept for your reading pleasure. […]

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Interview with the Digital Doctor

the digital doctor

Today’s post is an interview with a fellow relational marketer and solopreneur, the Digital Doctor. First off, how should people contact you if they like your interview? Ken Hawrylak Digital Dr. Fort Frances, ON Computer and IT services www.digitaldr.ca (807) 275 6252 What was the motivation for you to get involved in relational marketing? The […]

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