How to Hire a Social Media Manager


If you’re reading this, you are probably looking for a social media manager, or you’ve been told by someone that you need one. My guess is that you’ve already been approached by people who would like to manage your social media, but you don’t know how to determine who to hire, or where to look. […]

Read »

How To Be a Trans Ally at Work


We all want to be progressive employers –  after all, not only is it good for us as human beings, but it’s also good for business. If the recession taught us anything, it’s that strong community ties are critical to the survival of a lot of the small businesses we now see as institutions. Just like […]

Read »

How Much Should I Pay A Freelancer?

pay a freelancer

In my work I find myself talking to a lot of new freelancers as well as local businesses looking to hire freelancers for the first time, and almost universally their first question is “Where do I find clients/freelancers?” Luckily, there are plenty of resources available that not only tell you how to find freelancers or […]

Read »

#MotivationMonday: They Don’t Teach Grind in School


I love a nice, positive message as much as the next girl, but I have to take a stand against some of this junk out there today. Everywhere you look, on Facebook, at the coffee shop, even in your curriculum at school is another opportunity to be lied to about how success happens. Anybody that […]

Read »

Why You Should Never Automate Your Social Media


When we’re searching for a social media manager, it can be difficult to tell what’s useful, what’s necessary, and what’s good for our business. It’s easy to get overwhelmed looking at the range of services that are offered and the prices being asked for what seems really simple: engaging with users on social media networks […]

Read »

How to Talk About Caitlyn Jenner


It’s a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content calendars, and as a professional I can tell you that it’s a good habit to cultivate. Using current events, especially ones that are relevant to your industry or your market is a real crowd-pleaser. You […]

Read »

What you get when you hire a freelance digital marketing consultant


1. An expert. If you are a small organization, you are probably wearing a lot of hats. Your full-time employees are probably also wearing a lot of hats. From time to time, you may need someone with success on a national scale, someone for whom digital marketing is the entirety of my profession, rather than […]

Read »

Meet Your Brand: How To Make Branding a Priority

Fast Food Restaurant Employee

When working with organizations on branding, I like to think of the brand as a person. This, of course, goes back to my philosophy of being a person online, but it also makes branding easy for people to keep in mind when they’re doing other things. When you’re interacting with your network, it’s difficult to […]

Read »

Social Media Challenge 4: The Final Frontier

Photo courtesy of Sean McCabe

Tone. It’s something that even professional social media teams will struggle with. You may remember the controversial SpaghettiOs tweet from Pearl Harbor Day last year. Their intentions are all in the right place, but something just seems off about that joyfully patriotic little O. Many people perceived the message to be condescending. This is a […]

Read »

Social Media Challenge 3: But What Should I Post?

Photo courtesy of Sean McCabe

Social Media Challenge 1: The First Step Is Admitting You Have a Network Social Media Challenge 2: How to Make a Social Media Calendar Social Media Challenge 3: But What Should I Post? Can you believe that it’s week 3 already? Time sure does fly when you’re tackling a rewarding and interesting challenge. Last week […]

Read »