Creating A Corporate Ad Style

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Part of corporate branding is ensuring that your imagery is iconic so that even without your logo or name anywhere, people know your work. That can range from only using a certain color pallet, to recurring shapes, themes, fonts and the like. Corporate branding can change frequently, or remain the same for decades. That’s all determined […]

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How to Hire a Social Media Manager

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If you’re reading this, you are probably looking for a social media manager, or you’ve been told by someone that you need one. My guess is that you’ve already been approached by people who would like to manage your social media, but you don’t know how to determine who to hire, or where to look. […]

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How To Be a Trans Ally at Work

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We all want to be progressive employers –  after all, not only is it good for us as human beings, but it’s also good for business. If the recession taught us anything, it’s that strong community ties are critical. We can trace community support to the survival of a lot of the small businesses we […]

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How Much Should I Pay A Freelancer?

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In my work I find myself talking to a lot of new freelancers as well as local businesses looking to hire freelancers for the first time, and almost universally their first question is “Where do I find clients/freelancers?” Luckily, there are plenty of resources available that not only tell you how to find freelancers or […]

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#MotivationMonday: They Don’t Teach Grind in School

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I love a nice, positive message as much as the next girl, but I have to take a stand against some of this junk out there today. Everywhere you look, on Facebook, at the coffee shop, even in your curriculum at school is another opportunity to be lied to about how success happens. Anybody that […]

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Firefighter Health and Safety Campaign

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In March my client and fellow union woman Barb Maynard came to me with a health and safety campaign for Los Angeles firefighters. The team was under a deadline, as the County was threatening to move forward on installing untested high-output radio towers on more than 160 fire stations and lifeguard towers. Laws that prevented […]

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Why You Should Never Automate Your Social Media

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When we’re searching for a social media manager, it can be difficult to tell what’s useful, what’s necessary, and what’s good for our business. It’s easy to get overwhelmed looking at the range of services that are offered and the prices being asked for what seems really simple: engaging with users on social media networks […]

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How to Talk About Caitlyn Jenner

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It’s a popular suggestion in Social Media 101 courses to look to the news media for inspiration for your content calendars, and as a professional I can tell you that it’s a good habit to cultivate. Using current events, especially ones that are relevant to your industry or your market is a real crowd-pleaser. You […]

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Two Year Freelanceaversary

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On Friday May 10, 2013 I left the offices of SAG-AFTRA with all my stuff on a server cart. I worked all weekend building out the website I had been planning since I took my first freelance gig the previous December, and on Monday, May 13, I launched the new marinaforhire.com. (Which was redesigned just […]

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What you get when you hire a freelance digital marketing consultant

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1. An expert. If you are a small organization, you are probably wearing a lot of hats. Your full-time employees are probably also wearing a lot of hats. From time to time, you may need someone with success on a national scale, someone for whom digital marketing is the entirety of my profession, rather than […]

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